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		<title>APDENMARK RANGE SHOWN AT SIGN AFRICA</title>
		<link>http://apdenmark.wordpress.com/2010/09/16/apdenmark-range-to-be-shown-at-sign-africa/</link>
		<comments>http://apdenmark.wordpress.com/2010/09/16/apdenmark-range-to-be-shown-at-sign-africa/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 08:00:32 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=96</guid>
		<description><![CDATA[Apdenmark with their distributors Graficomp launched their exciting production of prints, from printer to mounted and finished in a stretcher frame at Sign Africa, held at Sandton Convention Centre from 8 to 10 September. Graficomp are suppliers of Apdenmark canvas frames and accessories. One of the fastest growing products in the market for digital printing is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=96&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[
<a href='http://apdenmark.wordpress.com/2010/09/16/apdenmark-range-to-be-shown-at-sign-africa/apdenmark1/' title='apdenmark1'><img width="150" height="112" src="http://apdenmark.files.wordpress.com/2010/09/apdenmark1.jpg?w=150&#038;h=112" class="attachment-thumbnail" alt="apdenmark1" title="apdenmark1" /></a>
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<p><a title="apdenmark" href="http://www.apdenmark.com/index.php?page=home-uk">Apdenmark</a> with their distributors <a title="Graficomp" href="http://www.graficomp.co.za/">Graficomp</a> launched their exciting production of prints, from printer to mounted and finished in a <a title="stretcher frame" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher frame</a> at <a title="signafrica" href="http://www.signafrica.com/">Sign Africa</a>, held at Sandton Convention Centre from 8 to 10 September.</p>
<p><a title="Graficomp" href="http://www.graficomp.co.za/">Graficomp</a> are suppliers of <a title="apdenmark" href="http://www.apdenmark.com/index.php?page=home-uk">Apdenmark</a> canvas frames and accessories. One of the fastest growing products in the market for digital printing is the canvas picture, and <a title="apdenmark" href="http://www.apdenmark.com/index.php?page=home-uk">Apdenmark</a> has specialised in supplying all accessories for your canvas production.</p>
<p>It is amazing how much the value of a print can increase just by adding a <a title="stretcher frame" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher frame</a> to it. The <a title="acrylic satin coating" href="http://www.apdenmark.com/index.php?page=description-4">acrylic satin coating</a> gives the optimal UV and scratch protection to the printed image and dries in five minutes. Finding the right and consistent canvas media is not easy. With the different HP canvas media you are confident that you have right product for the right image. With stand alone <a title="mosaic software" href="http://www.apdenmark.com/index.php?page=description-5">MOSAIC 2.0 Software</a>, you can make a mosaic picture effortlessly!</p>
<p><a href="http://www.signafrica.com/indexPage.php?page=viewNewsletterArticle&amp;id=2603">http://www.signafrica.com/indexPage.php?page=viewNewsletterArticle&amp;id=2603</a></p>
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		<title>Stretcher Bars- Canvas’s Best Friend</title>
		<link>http://apdenmark.wordpress.com/2010/09/14/stretcher-bars-canvas%e2%80%99s-best-friend/</link>
		<comments>http://apdenmark.wordpress.com/2010/09/14/stretcher-bars-canvas%e2%80%99s-best-friend/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 08:21:22 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=90</guid>
		<description><![CDATA[Stretcher bars are a critical part of the canvas framing process. They come in all shapes and sizes and can be used for a variety of framing needs. You can use them for large prints or small prints, as well as every size in between. Anyone who works with canvas art, including painters as well as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=90&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="stretcher bars" src="http://www.apdenmark.com/uploads/images/stretcher%20bars/Stretcher%20bar%2042%20B.jpg" alt="" width="361" height="273" /></p>
<p><a title="stretcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">Stretcher bars</a> are a critical part of the canvas framing process. They come in all shapes and sizes and can be used for a variety of framing needs. You can use them for large prints or small prints, as well as every size in between. Anyone who works with canvas art, including painters as well as those who produce digital prints and photographs understands the importance of stretchers in the world of canvas art. There are many different things to think about, but here are some basic tips and things to keep in mind when it comes to using these bars.</p>
<p>First, the bars that you buy need to be made out of a high quality wood and have smooth edges. The wood should be so that it will not rot or warp over time, which means you should also keep them out of excessive humidity and moisture. The edges should be slightly rounded, as well, because they will provide a more delicate touch to the edges of the canvas, which are the most sensitive parts of the entire canvas to work with. When you are buying <a title="stretcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher bars</a>, you can find single bars and put them together by yourself or you can buy pre-formed pieces.</p>
<p>If you choose to put your own <a title="stretcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher bars</a> together, you will need to make sure that you are able to get them into a rectangular shape so that you can have the best shot at stretching the canvas properly. If you buy pre-formed stretchers, you won’t have to worry about this because they will already be put together for you. For the novice, it’s important to note that the stretchers are NOT the framing boards that go around the exterior edges of the canvas and stay on the artwork. The stretcher is what is used to put the canvas over the frame, and then is removed to be used in other works.</p>
<p><a title="stretcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">Stretcher bars</a> are a great help to the process of framing canvas art and putting it up for display. Without them, people would have many canvas prints just sitting around without frames or a way to be framed. By stretching canvas properly with these bars, anyone can turn a great print into an amazing work of art with ease.</p>
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		<title>Choosing the Right Canvas Stretcher Frame</title>
		<link>http://apdenmark.wordpress.com/2010/09/02/choosing-the-right-canvas-stretcher-frame/</link>
		<comments>http://apdenmark.wordpress.com/2010/09/02/choosing-the-right-canvas-stretcher-frame/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 10:50:20 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=78</guid>
		<description><![CDATA[Any fine artist knows that a print is not complete without the right canvas stretcher frame. This is the component that stretches out the art work and holds everything in a flat display. As times change, more styles of stretcher bars become available, and choosing the right one for  your project may seem a bit confusing. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=78&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="stretcher bars" src="http://www.apdenmark.com/uploads/images/stretcher%20bars/Stretcher%20bar%20duo%2028.jpg" alt="" width="404" height="308" /></p>
<p>Any fine artist knows that a print is not complete without the right <a href="http://www.apdenmark.com/uploads/images/stretcher%20bars/Stretcher%20bar%20duo%2028.jpg">canvas stretcher frame</a>. This is the component that stretches out the art work and holds everything in a flat display.</p>
<p>As times change, more styles of<a href="http://www.apdenmark.com/uploads/images/stretcher%20bars/Stretcher%20bar%20duo%2028.jpg"> stretcher bars</a> become available, and choosing the right one for  your project may seem a bit confusing. Here we will look at some of the different aspects you might assess so that you get the <a href="http://www.apdenmark.com/uploads/images/stretcher%20bars/Stretcher%20bar%20duo%2028.jpg">canvas frame</a> that is just right for your project. Your piece of art is only a pull away from perfection.</p>
<p>One of the first things to consider is what size of <a href="http://www.apdenmark.com/uploads/images/stretcher%20bars/Stretcher%20bar%20duo%2028.jpg">canvas frame</a> you will need. That will obviously be determined by the kind of print you will be making. For the most part, the canvas <a href="http://www.apdenmark.com/uploads/images/stretcher%20bars/Stretcher%20bar%20duo%2028.jpg">stretcher bars</a> start at 8 inches and increase by two inches all the way up to 72. All <a href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher bars</a> are designed to be interchangeable, so you can have an 8 inch length and a 60 inch height if need be. The pieces interlock very easily to create a 90 degree angle. You can make any square or rectangle you desire as long as you purchase the bars in sets of two or more.</p>
<p>You might also want to consider the kind of wood that your <a href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">canvas stretcher frame</a> will be made of. Pine is the most common wood on the market.</p>
<p>Once you get your <a href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">canvas stretchers</a>, it’s just a matter of putting them together for display.</p>
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		<title>Stretcher bars</title>
		<link>http://apdenmark.wordpress.com/2010/08/30/stretcher-bars-2/</link>
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		<pubDate>Mon, 30 Aug 2010 11:14:47 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=72</guid>
		<description><![CDATA[A stretcher bar is used to construct a wooden stretcher frame used by artists to mount their canvases. They are traditionally a wooden framework support on which an artist fastens a piece of canvas. They are also used for small-scale embroidery to provide steady tension, affixing the edges of the fabric with push-pins or a staple gun before beginning [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=72&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="stretcher bar" src="http://www.apdenmark.com/uploads/images/stretcher%20bars/stretcher%20bar%20angle.jpg" alt="" width="367" height="276" /></p>
<p>A<a title="stratcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk"> </a><strong><a title="stratcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher bar</a></strong> is used to construct a wooden stretcher frame used by artists to mount their canvases. They are traditionally a wooden framework support on which an artist fastens a piece of canvas. They are also used for small-scale embroidery to provide steady tension, affixing the edges of the fabric with push-pins or a staple gun before beginning to sew, and then removing it from the stretcher when the work is complete.</p>
<p>Since a stretcher is simply a frame, it can be constructed in a variety of ways. The differences in construction have to do with how the corners are built.</p>
<p>The <a title="Mitre joint" href="http://en.wikipedia.org/wiki/Mitre_joint">mitre joint</a> is the most popular method of adhering corners on a stretcher, although <a title="Butt joint" href="http://en.wikipedia.org/wiki/Butt_joint">butt joints</a> are also fine if used in conjunction with <a title="Gusset" href="http://en.wikipedia.org/wiki/Gusset">gussets</a>. Keys or small triangle wedges are inserted in the joint after stretching the canvas to give the canvas its final tension. When fastening the canvas, pressure should be distributed evenly around the stretcher to minimize warping due to unequal distribution of pull.</p>
<p>Unlike other types of frames, the corner joints in stretcher bars are not glued or fastened in any permanent way. This allows the canvas to be retensioned over time, as it has a natural tendency to stretch and sag over time. In contrast, <a title="Strainer bar" href="http://en.wikipedia.org/wiki/Strainer_bar">strainer bars</a> stretch canvas in a fixed (non-adjustable) way.</p>
<p>The use of stretcher bars in the home print market has become increasingly prominent with <a title="Inkjet" href="http://en.wikipedia.org/wiki/Inkjet">inkjet</a>-printed canvas prints becoming more popular in the home.</p>
<p>Although artists use blank canvases and pre-stretched canvases in the art business, many photographers use <a title="stretcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher bars</a> for framing wedding photography and reproduction of photographic prints. <a title="stratcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">Stretcher bar</a>s are also used in picture framing when framers are framing things like sport shirts etc. <a title="stretcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">Stretcher bars</a> are used extensively in theatrical productions for framing material backdrops.</p>
<p>When a photographer takes a picture then digitally transfers this onto a canvas (inkjet printing), he then stretches this over a stretcher frame. By wrapping the canvas all the way around the frame, known as gallery wrap, the photographer can then hang his picture on the wall &#8211; already framed.</p>
<p>The profiles on the stretcher bar should be slightly rounded. This has two advantages: 1) It allows the framer to see and obtain clear edges on images that have precise borders, and 2) It also allows the canvas weave to &#8220;roll over&#8221; the profile rather than snap over a sharp edge which is a major cause of canvas cracking.</p>
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			<media:title type="html">stretcher bar</media:title>
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		<title>Market leading and award winning quality HP canvas media</title>
		<link>http://apdenmark.wordpress.com/2010/08/26/market-leading-and-award-winning-quality-hp-canvas-media/</link>
		<comments>http://apdenmark.wordpress.com/2010/08/26/market-leading-and-award-winning-quality-hp-canvas-media/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 07:30:37 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=66</guid>
		<description><![CDATA[Finding the right and consistent canvas media is not easy. With the different HP canvas media you can be sure every time to receive a market leading and award winning quality. Here there are no compromises. Contact your local reseller for further information. 1. HP Professional Matte Canvas 430 g/m”- 15.2 m   2. HP [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=66&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Finding the right and consistent canvas media is not easy. With the different HP canvas media you can be sure every time to receive a market leading and award winning quality.</p>
<p>Here there are no compromises.</p>
<p>Contact your local reseller for further information.</p>
<p>1. HP Professional Matte Canvas 430 g/m”- 15.2 m   <a href="http://apdenmark.files.wordpress.com/2010/08/canvas-media.jpg"><img class="alignright size-full wp-image-68" title="canvas media" src="http://apdenmark.files.wordpress.com/2010/08/canvas-media.jpg?w=150&#038;h=122" alt="" width="150" height="122" /></a></p>
<p>2. HP Collector Satin Canvas 400 g/m”- 6.1 m</p>
<p>3. HP Artist Matte Canvas 380 g/m”- 6.1 m</p>
<p>4. HP Universal Matte Canvas 350 g/m”-6.1 m / 15.2 m</p>
<p>More information: <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" href="http://www.hp.com/go/designjet/supplies">www.hp.com/go/designjet/supplies</a></p>
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			<media:title type="html">canvas media</media:title>
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		<title>Mosaic picture with very few clicks</title>
		<link>http://apdenmark.wordpress.com/2010/08/24/mosaic-picture-with-very-few-clicks/</link>
		<comments>http://apdenmark.wordpress.com/2010/08/24/mosaic-picture-with-very-few-clicks/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 07:18:01 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=58</guid>
		<description><![CDATA[We have now worked for two years on developing software that is incredibly user-friendly, that can be operated by all employees in an ordinary print shop &#38; photo-shop or directly by customers in an online shop. This stand alone software enables you to make a mosaic picture with very few clicks. The software will automatically [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=58&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://apdenmark.files.wordpress.com/2010/08/software1.jpg"><img class="alignnone size-medium wp-image-59" title="software" src="http://apdenmark.files.wordpress.com/2010/08/software1.jpg?w=300&#038;h=300" alt="" width="300" height="300" /></a></p>
<p>We have now worked for two years on developing software that is incredibly user-friendly, that can be operated by all employees in an ordinary print shop &amp; photo-shop or directly by customers in an online shop.</p>
<p>This stand alone software enables you to make a mosaic picture with very few clicks.</p>
<p>The software will automatically calculate the spacing between the pictures and the amount of image that needs to be duplicated in order to get the right mosaic effect.</p>
<p>This piece of software will save you from many working hours in Photoshop!</p>
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		<title>The perfect finish for the perfect picture</title>
		<link>http://apdenmark.wordpress.com/2010/08/19/the-perfect-finish-for-the-perfect-picture/</link>
		<comments>http://apdenmark.wordpress.com/2010/08/19/the-perfect-finish-for-the-perfect-picture/#comments</comments>
		<pubDate>Thu, 19 Aug 2010 07:16:04 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=50</guid>
		<description><![CDATA[Coating canvas after printing is a must; although some printers and certain manufacturers claim that their products do not require coating, we strongly advise to take this step in order to protect the print. Our acrylic satin coating gives the optimal UV and scratch protection for the printed image. Used for many years to preserve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=50&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" title="canvas coating" src="http://www.apdenmark.com/uploads/images/Canvas%20coating/canvas%20coating%20and%20tray.jpg" alt="" width="477" height="363" /></p>
<p>Coating canvas after printing is a must; although some printers and certain manufacturers claim that their products do not require coating, we strongly advise to take this step in order to protect the print.</p>
<p>Our acrylic satin coating gives the optimal UV and scratch protection for the printed image.</p>
<p>Used for many years to preserve fine-art, now the perfect companion for a digital canvas production.</p>
<p>Dries up in 5 minutes</p>
<p>0403-004: Canvas coating satin, 0,5 liter</p>
<p>0403-005: Canvas coating satin, 5 liter</p>
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		<title>We Can Increase the Value of Your Print</title>
		<link>http://apdenmark.wordpress.com/2010/08/17/stretcher-bars/</link>
		<comments>http://apdenmark.wordpress.com/2010/08/17/stretcher-bars/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 08:41:47 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=31</guid>
		<description><![CDATA[It is amazing how much the value of a print can increase just by adding a stretcher frame to it. Print on canvas, stretch it around a wooden frame and the value of your print will grow dramatically! When choosing a stretcher bar, it is important to look at its profile (the style of cutting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=31&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://apdenmark.files.wordpress.com/2010/08/stretchbars.jpg"><img class="alignnone size-large wp-image-32" title="stretchbars" src="http://apdenmark.files.wordpress.com/2010/08/stretchbars.jpg?w=402&#038;h=253" alt="" width="402" height="253" /></a></p>
<div id="_mcePaste">
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:medium;"> </span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;">It is amazing how much the value of a print can increase just by adding a stretcher frame to it. Print on canvas, stretch it around a wooden frame and the value of your print will grow dramatically!</span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;">When choosing a <a title="stretcher bar" href="http://www.apdenmark.com/index.php?page=products">stretcher bar</a>, it is important to look at its profile (the style of cutting the wood). There are unique ways to cut the wood in order to significantly increase the bar’s stability and look. We have developed and fine-tuned these profiles over more than 70 years, and we still do our outmost to insure continuous delivery of high quality wooden products to the European photo and print industry.</span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;">You can be sure, that even with our 72 years of history, our machinery and production facilities are completely up to date so that all bars is of the same consistent quality and feel.</span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;">We produce:</span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;"> </span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;"><a title="stretcher bar 42" href="http://www.apdenmark.com/index.php?page=stretcher-42-uk">Stretcher bar 42</a></span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;"><a title="stretcher bar 44" href="http://www.apdenmark.com/index.php?page=stretcher-44-uk-description">Stretcher bar 44</a></span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;"><a title="stretcher bar 60" href="http://www.apdenmark.com/index.php?page=stretcher-60-uk-description">Stretcher bar 60</a></span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;"><a title="stretcher bar DUO 28" href="http://www.apdenmark.com/index.php?page=description-2">Stretcher bar DUO 28</a></span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;"><a title="stretcher bar DUO 60" href="http://www.apdenmark.com/index.php?page=description-3">Stretcher bar DUO 60</a></span></p>
<p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;"><span style="font-size:10pt;font-family:&amp;">To be able to offer a full scale of services in the area of canvas printing, the  company also sells canvas, tools for canvas stretching, packing material and  other accessories.<br />
</span></p>
</div>
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		<title>HP ENABLED ACOUSTIC GRAPHICS FROM APDENMARK TO REVITALISE SCANDINAVIAN DIGITAL PHOTO MARKET</title>
		<link>http://apdenmark.wordpress.com/2010/08/16/hello-world/</link>
		<comments>http://apdenmark.wordpress.com/2010/08/16/hello-world/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 11:57:37 +0000</pubDate>
		<dc:creator>apdenmark</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://apdenmark.wordpress.com/?p=1</guid>
		<description><![CDATA[Discovering the Opportunity apdenmark was established in 2008 as a subdivision of a Danish manufacturer and supplier of stretcher bars (founded in 1938), focused on serving European ‘Print Service Providers’ (PSPs). With a strong customer base of EMEA digital printers, the company recognised a gap in the market that if the right product could be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=apdenmark.wordpress.com&amp;blog=15227972&amp;post=1&amp;subd=apdenmark&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<div id="_mcePaste" style="text-align:left;"><a href="http://apdenmark.files.wordpress.com/2010/08/hp.jpg"><img class="alignnone size-large wp-image-18" title="HP" src="http://apdenmark.files.wordpress.com/2010/08/hp.jpg?w=645&#038;h=417" alt="" width="645" height="417" /></a></div>
<div style="text-align:left;"><strong><span id="more-1"></span></strong></div>
<div style="text-align:left;"><strong>Discovering the Opportunity</strong></div>
<div id="_mcePaste" style="text-align:left;">apdenmark was established in 2008 as a subdivision</div>
<div id="_mcePaste" style="text-align:left;">of a Danish manufacturer and supplier of <a title="stretcher bars" href="http://www.apdenmark.com/index.php?page=stretcher-bar-uk">stretcher bars</a></div>
<div id="_mcePaste" style="text-align:left;">(founded in 1938), focused on serving European ‘Print</div>
<div id="_mcePaste" style="text-align:left;">Service Providers’ (PSPs). With a strong customer base</div>
<div id="_mcePaste" style="text-align:left;">of EMEA digital printers, the company recognised a gap</div>
<div id="_mcePaste" style="text-align:left;">in the market that if the right product could be designed,</div>
<div id="_mcePaste" style="text-align:left;">might not only be very welcome by the public, but also</div>
<div id="_mcePaste" style="text-align:left;">generate significant business for apdenmark and its</div>
<div id="_mcePaste" style="text-align:left;">customers.</div>
<div id="_mcePaste" style="text-align:left;">Due to the current worldwide trend in minimalist interior</div>
<div id="_mcePaste" style="text-align:left;">décor and the eradication of soft furnishings, noise levels</div>
<div id="_mcePaste" style="text-align:left;">within many Scandinavian businesses and public places</div>
<div id="_mcePaste" style="text-align:left;">have become a new and expanding health and workplace</div>
<div id="_mcePaste" style="text-align:left;">issue.</div>
<div id="_mcePaste" style="text-align:left;">Acknowledging this trend, Ib Norholm, CEO of</div>
<div id="_mcePaste" style="text-align:left;">apdenmark, knew that if they could create a printed</div>
<div id="_mcePaste" style="text-align:left;">graphic that would act as not only a visually stimulating</div>
<div id="_mcePaste" style="text-align:left;">and attractive piece of decoration, but also to soften noise,</div>
<div id="_mcePaste" style="text-align:left;">then it might be widely adopted by schools, businesses,</div>
<div id="_mcePaste" style="text-align:left;">architecture firms and managers of other public buildings.</div>
<div id="_mcePaste" style="text-align:left;"><strong><!--more-->The Birth of Acoustic Graphics</strong></div>
<div id="_mcePaste" style="text-align:left;">Incentivised by the business opportunities presented by</div>
<div id="_mcePaste" style="text-align:left;">this market, apdenmark started testing various possible</div>
<div id="_mcePaste" style="text-align:left;">noise reducing solutions. It quickly realised that it could</div>
<div id="_mcePaste" style="text-align:left;">incorporate a foam filling into the cavity at the back of</div>
<div id="_mcePaste" style="text-align:left;">its canvas frames, that when used in combination with</div>
<div id="_mcePaste" style="text-align:left;">canvas printed on an <a onclick="return mugicPopWin(this,event);" oncontextmenu="mugicRightClick(this);" title="HP" href="http://www.hp.com/">HP</a> Designjet Z6100 Printer, provided</div>
<div id="_mcePaste" style="text-align:left;">excellent noise cushioning properties.</div>
<div id="_mcePaste" style="text-align:left;">Ib Norholm comments: ‘The HP inks are perfect for this</div>
<div id="_mcePaste" style="text-align:left;">product, as they penetrate the microscopic canvas fibres</div>
<div id="_mcePaste" style="text-align:left;">without blocking the sound from moving through the</div>
<div id="_mcePaste" style="text-align:left;">canvas holes to the noise cushioning behind. Essentially,</div>
<div id="_mcePaste" style="text-align:left;">our new solution includes HP Professional Matte Canvas</div>
<div id="_mcePaste" style="text-align:left;">White stretched on our Danish produced wooden frames,</div>
<div id="_mcePaste" style="text-align:left;">HP Vivera Pigment Inks and the images printed on the</div>
<div id="_mcePaste" style="text-align:left;">HP Designjet Z6100 – this complete HP workflow ensures</div>
<div id="_mcePaste" style="text-align:left;">colour and print quality assurance, and long lasting</div>
<div id="_mcePaste" style="text-align:left;">durability.”</div>
<div id="_mcePaste" style="text-align:left;">The HP Designjet Z6100 Printer series is available in 42”</div>
<div id="_mcePaste" style="text-align:left;">and 60” models with an embedded spectrophotometer,</div>
<div id="_mcePaste" style="text-align:left;">used to deliver vivid, high-impact prints quickly. The series</div>
<div id="_mcePaste" style="text-align:left;">is ideal for apdenmark’s new acoustic graphic application,</div>
<div id="_mcePaste" style="text-align:left;">by being able to produce stunning photo quality prints, or</div>
<div id="_mcePaste" style="text-align:left;">adhere to company branding guidelines with exact colour</div>
<div id="_mcePaste" style="text-align:left;">matching. Producing everything from indoor and short-term</div>
<div id="_mcePaste" style="text-align:left;">outdoor banners and large format applications such as</div>
<div id="_mcePaste" style="text-align:left;">posters, photos and fine art prints, drawings, maps and</div>
<div id="_mcePaste" style="text-align:left;">renders, the HP Designjet Z6100 is utilised to print a one</div>
<div id="_mcePaste" style="text-align:left;">off graphic, or tiles of an image for broader surface/wall</div>
<div id="_mcePaste" style="text-align:left;">coverage.</div>
<div id="_mcePaste" style="text-align:left;">HP Professional Matte Canvas is ideal for printing museumquality</div>
<div id="_mcePaste" style="text-align:left;">display prints, sharp black-and-white photographs</div>
<div id="_mcePaste" style="text-align:left;">and collector editions. This heavyweight canvas has a</div>
<div id="_mcePaste" style="text-align:left;">smooth, bright-white, matte finish. This media is constructed</div>
<div id="_mcePaste" style="text-align:left;">with an acid-free poly/cotton base and pH-neutral coating</div>
<div id="_mcePaste" style="text-align:left;">to provide long-term media integrity. Combined with HP</div>
<div id="_mcePaste" style="text-align:left;">Vivera Pigment Inks, customers can enjoy water-resistant</div>
<div id="_mcePaste" style="text-align:left;">prints for long-lasting, fade-resistant images.</div>
</div>
<div>
<div>In Europe today, Sumopix.com is currently one of the</div>
<div>leading producers of this service, and has recently</div>
<div>developed a stock image library to enable customers to</div>
<div>choose from over seven million images. This service has</div>
<div>significantly streamlined the process of image selection</div>
<div>and location, while also providing access to a huge</div>
<div>database of stunning new images, and combined text and</div>
<div>image opportunities.</div>
<div>Morten Storgaard, director, Sumopix comments on its</div>
<div>service: “Ordering online, customers can upload their</div>
<div>own images or choose from our own image library. Once</div>
<div>image selection has been made, customers use our online</div>
<div>software to preview their image, view it in a mosaic mode</div>
<div>and decide how many square tiles they would like to</div>
<div>make-up the image. They then click to add acoustic sound</div>
<div>proofing to their order.</div>
<div>“Should they wish to, customers can then also make other</div>
<div>changes to their order, specifying frame widths, materials</div>
<div>and coating, before moving to the check-out. Orders are</div>
<div>made in minutes.”</div>
<div><strong><!--more-->Production made easy</strong></div>
<div>In broadening its offering and ensuring no barriers to its</div>
<div>use, a custom software system developed by apdenmark,</div>
<div>enables PSPs like Sumopix and other European print</div>
<div>businesses to tile images used for acoustic graphics. At the</div>
<div>touch of a button, the system automatically calculates the</div>
<div>necessary changes to make to the stretcher bar, to ensure</div>
<div>no image distortion. Without this software, mounting an</div>
<div>image to multiple tiled frames can take between two and</div>
<div>four hours to calculate &#8211; but with the apdenmark solution,</div>
<div>this can be completed in minutes.</div>
<div>Storgaard, continues: “The apdenmark solution is allowing</div>
<div>us to capitalise on this market potential, and produce</div>
<div>graphics both quickly and efficiently. It has provided us</div>
<div>with a brand new revenue stream and a product that goes</div>
<div>beyond just print, to really make a difference to people’s</div>
<div>lives. What’s more, with the HP workflow we can assure</div>
<div>customers of a quality offering, and enjoy the peace of</div>
<div>mind of HP product reliability and supplies.”</div>
<div><strong><!--more-->Market Acceptance</strong></div>
<div>For acoustic graphic applications, Norholm claims that the</div>
<div>Dutch market has been the fastest adopter of the solution,</div>
<div>with the rest of mainland Europe now growing rapidly, and</div>
<div>Scandinavia now showing major interest in the product.</div>
<div>A recent customer includes the largest online appliance</div>
<div>shop in Denmark, Whiteaway.com. Established in 2003,</div>
<div>Whiteaway.com has enjoyed tremendous success year-onyear,</div>
<div>and is currently preparing to expand its business into</div>
<div>Sweden.</div>
<div>Johannes Gadsbøll, CEO of Whiteaway.com comments:</div>
<div>“To inspire my team and produce a dynamic and modern</div>
<div>working environment, we ordered a set of acoustic</div>
<div>graphics from Sumopix to be installed in our Headquarters</div>
<div>and main telephone call centre. We chose a set of</div>
<div>photographs depicting Whiteaway billboard adverts in</div>
<div>leading European cities, with the biggest picture featuring</div>
<div>a skyline image of Stockholm, Sweden. This 16 tile image</div>
<div>is a great motivational reminder to the team, and ensures</div>
<div>that we stay focused on our 2010 expansion objectives.</div>
<div>“Specifically for our call centre, the new graphics have</div>
<div>dramatically improved the acoustics in that area, creating</div>
<div>a much quieter and healthier working environment.</div>
<div>We believe that this will undoubtedly lead to a happier</div>
<div>workforce, and ultimately, better customer service.”</div>
<div>The combination of HP technology and the expertise of</div>
<div>apdenmark, are enabling PSPs across Europe to enjoy</div>
<div>a significant and expanding revenue stream from this</div>
<div>solution, for a market that is welcoming the products</div>
<div style="text-align:left;">benefits with open arms.</div>
<div style="text-align:left;">
<div style="text-align:left;"><em><!--more--><!--more-->“Essentially, our new solution includes HP Professional Matte Canvas</em></div>
<div style="text-align:left;"><em>White stretched on our Danish produced wooden frames, HP Vivera</em></div>
<div style="text-align:left;"><em>Pigment Inks and the images printed on the HP Designjet Z6100 – this</em></div>
<div style="text-align:left;"><em>complete HP workflow ensures colour and print quality assurance, and</em></div>
<div style="text-align:left;"><em>long lasting durability.”<!--more--><br />
</em></div>
<div style="text-align:left;">— Ib Norholm, CEO of apdenmark</div>
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